Soundcloud allows you to share your tracks to groups, groups are a fantastic way of getting your tracks in front of users who like a specific genre. You can share a track to 75 different groups at any one time.
Groups are free and easy to create and there exist an almost unlimited amount of groups, so it is imperative that you share your tracks to groups that get traffic (there is no point sharing a track to a group with just 2 members!)
When you share a track to a group, it appears at the top of the group, this is when you are most likely to get users browsing the group to listen to your track. This is why it is important to make sure your track has an initial traction before sharing. A naked track here, is more than likely to be skipped over as not worth listening to. So do not share your track, if it is not ready to share, for more information on this, check out the blog post on giving your track a head start.
After a while, and it depends on the group, your track drops down the group and eventually off the first page. Now, your track is unlikely to get any serious listener numbers. At this point you would want to unshare your track from this group and share it to another group, or reshare it to the same group. Yes that is right, reshare it to the same group and your track is now back on top of the tracks in the group!
You really must be utilizing all 75 possible group shares for all your tracks. Sharing them for a few days up to a week to each group, then unsharing and depending on the availability of genre specific groups to your track sharing to over high traffic groups or resharing to the same groups.
The problem here is, this is time consuming and Soundcloud do not make it easy to unshare your groups. If you are serious about promoting your tracks via Soundcloud groups and you should be, you really need a Soundcloud bot to do it for you. If you would like more information and a few tips and tricks I have learned, sign up to the mailing list and check out the Free Soundcloud Promotion Guide.